Art / Brand / Content / IA / UI / UX
This Is America
Ranch is truly The Flavor of America. With its thick, creamy texture and ruthlessly tangy, zesty flavor, no other condiment represents the American palate better. Almost offensive in its inoffensiveness, Ranch is ubiquitously present in every American restaurant, household, and glovebox, yet has been largely untouched by modern American food delivery technologies. This is a fully vertically integrated cogitation on how The Flavor of America can not merely coalesce with, but advance the Modern American Dining Experience.
Who Is America?
Originally hailing from the all-American hamlet of What Cheer, Iowa, Trevor grew up eating Ranch. Now living the big city life in Cedar Rapids, Trevor craves his mother's heavy Ranch hand, which the tightly rationed ramekins at his local B-Dubbz simply aren't fulfilling, figuratively and literally. At the same time, working as the assistant copier and printer tech for the third-largest printing solutions provider in the Greater Cedar Rapids metro area has made him a maven of modern technology.
RANCH is the confluence of classic American flavor and technologically advanced industry he doesn't even know he's been yearning for.
How To America
Trevor often knows he wants Ranch, but is sometimes unsure of the Applied Ranch Specifics and Executions concerning his Ranch. After years of research and development in our underground Santa Ynez laboratories, we have created the first userflow defining the archetypal Ranch consumption experience, providing everyone with an easy-to-follow path to maximum ARSE fulfillment.
Experiencing America
Such an overwhelming array of tantalizingly tasty choices would normally bring about an unwieldy, confusing digital user experience. But thanks to our crack team of hundreds of UX designers and researchers from such storied, award-winning internal design studios as The Church of Jesus Christ of Latter-day Saints, Karz 4 Kidz, and Pfizer, RANCH features a seamless, fluid experience combining the visual appeal of our colorful melting pot of a design system with the taste appeal of our fried and viscous gastronomic offerings.
Designing America
The residents of Middle America are renowned for their sophisticated sense of style. The home of countless groundbreaking design icons such as the Mitchell Corn Palace and World's Largest Ball of Twine, nothing less than a refined, polished, award-winning user experience will suffice for this demandingly discriminating audience.
©2099
